Field & Data Collection
High-quality qualitative and quantitative data collection across Africa using face-to-face, telephone, online, mobile and mystery shopping methodologies. Trained local field teams work to the same discipline on every project, with real-time quality checks and supervisor spot audits built into every deployment — whether the sample is a single city or spans multiple countries.
- Face-to-face
- CATI
- Online & mobile
- Mystery shopping
Methods & deliverables
We match the collection method to the question, the population and the terrain — from dense urban centres to hard-to-reach rural areas.
Built for African terrain
Trained local field teams with on-the-ground market knowledge in 18 countries
Real-time quality checks and supervisor spot audits on every deployment
Coverage across urban, township, informal and hard-to-reach rural areas
Multi-country fieldwork run to one consistent methodology and reporting standard
Often paired with this
Consumer Insights
Understanding consumer behaviour, attitudes, motivations and emerging trends.
Learn more →Retail & Shopper Insights
Shopper behaviour, retail execution and path-to-purchase.
Learn more →Market Intelligence
Monitoring markets, competitors, pricing and emerging opportunities.
Learn more →Ready to see what the field data shows?
Tell us about the market question you're facing and we'll come back with a proposed approach and indicative timeline.