Intelligence that keeps pace with change.

Five connected intelligence streams

FIA Pulse brings together five connected intelligence streams, each tracking a different part of the market — and each available on its own or as part of a broader subscription.

Consumer Pulse

Track the changing consumer.

Monitor shifts in consumer sentiment, priorities, pressures, behaviours, needs and expectations. Understand how changing economic, social and cultural realities are influencing the decisions people make.

Sentiment Financial pressure Priorities Attitudes Behaviours Needs Confidence Emerging shifts

Category Pulse

Understand how categories are moving.

Track changing category dynamics, consumer participation, purchase behaviour, usage and emerging opportunities. See where demand is strengthening, weakening or evolving — and what is driving those changes.

Category participation Penetration Frequency Usage Switching Purchase drivers Barriers Emerging needs

Brand Pulse

Keep your finger on brand performance.

Continuously monitor how consumers perceive, consider, choose and experience brands. Identify changes in brand health early and understand the factors influencing performance.

Awareness Consideration Preference Usage Loyalty Advocacy Brand perceptions Competitive position

Basket Pulse

See how household spending is changing.

Track what consumers are buying, prioritising, reducing, substituting and adding to their baskets as circumstances change. Understand the trade-offs behind household purchasing decisions.

Basket composition Spend allocation Category priorities Switching Substitution Pack choices Value-seeking behaviour

Retail & Shopper Pulse

Understand where and how purchase decisions happen.

Track the changing retail landscape and the behaviours shaping shopper decisions across channels, formats and purchase occasions. Understand where consumers shop, why they choose particular retailers and what influences decisions at the point of purchase.

Channel choice Retailer choice Shopping missions Frequency Promotions Price sensitivity In-store behaviour Digital shopping Shopper experience

A complete view of the market

The real power of FIA Pulse comes from connecting the five perspectives — helping businesses understand the complete journey from changing consumer circumstances to marketplace behaviour.

FIA Pulse uses a structured longitudinal tracking framework, maintaining consistent core measures across waves while allowing emerging issues to be explored as markets evolve — creating intelligence that can be compared meaningfully over time.

Choose the intelligence your business needs

FIA Pulse subscriptions are designed to give organisations continuous access to the intelligence most relevant to their business — from a focused view of one area to a connected understanding of the entire market.