Retail & Shopper Insights
From the moment shoppers plan their purchase to the point of sale, we analyse every stage of the shopping journey to identify opportunities for growth — evaluating in-store execution, monitoring pricing, assessing shelf performance, and understanding shopping missions.
- Shopper behaviour
- Path-to-purchase
- Retail execution
- Category performance
Studies & deliverables
We cover every retail channel — from modern trade to informal and township markets — and every stage of the path to purchase.
Coverage across every channel
Expertise across modern trade, township retail, informal trade, and e-commerce
Comprehensive in-store measurement and retail execution assessments
Actionable recommendations on merchandising, pricing, and promotional effectiveness
Pan-African research capabilities with local market expertise
Often paired with this
Field & Data Collection
Face-to-face, telephone, online, mobile and mystery shopping data collection.
Learn more →Customer Experience (CX) Research
Measuring every customer touchpoint to improve satisfaction and loyalty.
Learn more →Market Intelligence
Monitoring markets, competitors, pricing and emerging opportunities.
Learn more →Ready to see what the field data shows?
Tell us about the market question you're facing and we'll come back with a proposed approach and indicative timeline.